We have gone from the very old days when a name was good enough to identify you to larger societies where some form of identification such as a driver’s license or a passport has been required to identify you. Similarly, machines have gone from having simple serial numbers or barcode to sophisticated authentication as their identifier.
In today’s network society authentication is required to authenticate you and to authenticate the machine that represents you. With the population explosion and machine explosion that we’ve talked about, the ubiquitous network requires very strong user, as well as very strong machine to machine identification. The integrity of the system at large, whether it may be a financial institution, medical institution, government agency or any public infrastructure, depends on the identification of each and every machine and the ability to authenticate each other.
Each machine represents either an individual or a group of individuals. And if the integrity of the machine is violated, the integrity of the person or people it represents is violated, hence effecting quality of life.
Here is an example from an FBI investigation into counterfeit routers with measurable quality of life impacts. First, they impact your business. The counterfeit router boards costs $234, and the genuine router boards costs $1,375. In 2002 counterfeit router boards shutdown an end users network in Pittsburgh because the counterfeit boards were generating duplicate MAC addresses. And in 2004 a government agency conducted a network upgrade to its North American weather communication system. Guess what, it failed upon installation.
So dependable, also means secure. There are three basic dimensions of security. Anti-cloning, usage control and tracking. While each category has separate business benefits just as I shared with you in the previous board, keeping in mind with our quality of life theme, let’s review a medical example. Imagine a medical probe that’s designed to use once per patient, the anti cloning feature ensures that a fake probe is not being used on the patient. The usage control ensures the probe is not used on multiple patients, and the tracking element ensures proper calibration and maintenance of the equipment administrating the probe.
So, just as power management and quality and reliability have been part of our corporate philosophy and heritage so has embedded security. We have been shipping secure MCUs for the past 25 years to the tune of 2.5 billion units. Our current run rate is at 300 million units per year. Let me repeat that 300 million units per year of secure MCUs. Naturally we have economies of scale, expertise and leading certifications covering governmental, financial and enterprise applications to enable the secure dependability of quality of life.
When you look back at the example I showed you from the FBI investigation, after those counterfeit boards were identified, we went in and enabled this major customer with a very affordable solution so that no one can counterfeit their boards.
The World does count on Renesas when it comes to Microcontrollers. With 21% global market share, we lead our competition by a margin almost 2 to 1. And we are number 1 and number 2 in every region of the world, and we are number 1 and number 2 in every major application. As Jack Walsh said, if you are not number 1 or number 2 in your markets, then it is time to get out. And the reason we are number 1 or number 2 in so many major applications, is because of our total system solution mentality. From the beginning, we plan for reference designs, middleware, device drivers, sample code, application code, app notes and everything in between to enable your success.
The 21% market share I just shared with you represented both ROM and Flash based Micro Controller shipments. When we look at just Flash based shipments which is a great indicator of today and tomorrow we have an even bigger share of 26% market share.
The engine behind what has been fuelling this leadership position is based on our CISC and RISC family of products covering 8bit to 32bit architecture. And moving forward as I mentioned earlier, we are introducing the words leading CISC Micro Controller architecture, based on our 90 nanometer RX code that will go up to 200 MHz with an amazing 500 micro amps per MHz power consumption. A combination that’s second to none.
You can count on Renesas. I want to put these four fundamental vectors back into perspective. Designing systems with power consumption considerations is at the fore front of every one of our minds. Designing systems that are easy and intuitive to you such as a screwdriver is on the minds of every designer. You know when I visit you, so often I hear we wanted to design an IPhone like user interface. While the IPhone has received the most deserving credit, like I mentioned earlier, so many other industries are beginning to adopt human machine interfaces. And you know, these HMI solutions are enabling combinations of solutions never thought of before. If you look at the IPhone example, it responds to motion using a built in accelerometer. So what this has enabled? It’s enabled a whole sleuth of new applications to be added to the old PDA phone category. That’s what I mean. Designing systems that are dependable is also in the mind of every designer. The greater liability that exists with machine, that breakdown or malfunction has become so costly that no one can afford to have a cheap product anymore.
Thank you for giving us the opportunity to share with you our enabling technologies. Truthfully we have put our hearts into this first developer’s conference. From the beginning we wanted to give you a boutique experience versus a conventional sell experience. We established a concierge service and many of you have already been reached by our local field application engineers to ensure we gather and record what your needs are. With over 80 lecturers, labs and panels, we hope and expect you will take away some valuable nuggets and broken myths that will make a difference in your daily design lives, and ultimately affecting quality of life.
I am personally very excited about what we have prepared, and at this point I think you should get up and go and grab your seat in the first lecture, thank you very much ladies and gentleman, thank you.