Texas Instruments offers several optimized reference designs based on the TMS320DM3x digital media processors which use DaVinci™ technology.

TI and Aptina Imaging (a division of Micron) have come together again to bring to market a single platform, H.264 reference design for faster development at a reduced cost.

Rumored Video is everywhere. You would like to see HD video at that. So why not on the mobile device we like to carry everywhere. Compressed video processing takes a lot of processing power. on Phones we already have a lot of functions being managed by processors, yet we need long time between charges. What processors can handle all that! OMAP 3430 from TI is reputed to be one such gadget. Palm Pre already uses it, so does models of Sony Ericsson SmartPhones. Apple is rumored to be considering it for the next upgrade. So what is it like!!